Data protection
Privacy Policy
1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration listed under this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you communicate it to us. This may, for example, be data that you enter in a contact form.
Other data is automatically recorded by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is recorded automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address provided in the imprint if you have any questions about this or other questions regarding data protection. You also have the right to lodge a complaint with the responsible supervisory authority.
Analysis tools and third-party tools
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following data protection declaration.
You can object to this analysis. We will inform you about the options for objection in this privacy policy.
2. General information and mandatory information
data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by email) may have security gaps. Complete protection of data against access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is:
Britta Bensch
Saddle fit
Frankenstr. 9
73441 Hohenlohe
Telephone: 0179 - 212 00 64
Email: info@britta-bensch.de
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to lodge a complaint with the competent supervisory authority
In the event of violations of data protection law, the person affected has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request that the data be transferred directly to another responsible party, this will only be done if it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address provided in the imprint if you have any questions about this or other questions on the subject of personal data.
Objection to advertising emails
The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.
3. Data collection on our website
Cookies
Some of the websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our service more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in storing cookies to ensure technically error-free and optimized provision of its services. If other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This is:
• Browser type and version
• operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address
This data will not be merged with other data sources.
The basis for data processing is Art. 6 (1) (f) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.
contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed).
Mandatory legal provisions – in particular retention periods – remain unaffected.
Processing of data (customer and contract data)
We only collect, process and use personal data to the extent that it is necessary for the establishment, content design or modification of the legal relationship (master data). This is done on the basis of Art. 6 Paragraph 1 Letter b of GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. We only collect, process and use personal data about the use of our websites (usage data) to the extent that this is necessary to enable the user to use the service or to bill them.
The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data transfer upon conclusion of contract
We only transmit personal data to third parties if this is necessary for the purpose of contract execution, for example to the company entrusted with the delivery of the goods or the credit institution responsible for processing the payment. The data will not be transmitted to any other parties or will only be transmitted if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.
4. Social Media
Facebook plugins (Like & Share button)
Our web pages contain plug-ins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise the Facebook plug-in by the Facebook logo or "Like button" on our page. You can find an overview of Facebook plug-ins here: https://developers.facebook.com/docs/plugins/.
When you visit our pages, a direct connection is established between your browser and the Facebook server via the plug-in. Facebook therefore receives the information that you have visited our page using your IP address. If you click the Facebook "Like button" while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook.
Further information can be found in Facebook’s privacy policy at: https://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to associate your visit to our website with your Facebook user account, please log out of your Facebook user account.
Google Plugin
Our pages use functions from Google . The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Collection and sharing of information: You can use the Google button to publish information worldwide. The Google button provides you and other users with personalized content from Google and our partners. Google stores both the information that you have given 1 for a piece of content and information about the page you viewed when you clicked 1. Your 1 may be displayed as references along with your profile name and photo in Google services, such as in search results or in your Google profile, or elsewhere on websites and ads on the Internet.
Google records information about your 1 activities to improve Google services for you and others. To use the Google button, you need a globally visible, public Google profile that must contain at least the name you chose for the profile. This name is used in all Google services. In some cases, this name may also replace another name that you used when sharing content via your Google account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.
Use of the information collected: In addition to the purposes explained above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish aggregated statistics on users' 1 activities or share them with users and partners, such as publishers, advertisers or affiliated websites.
5. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser plug-in
You can prevent cookies from being saved by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection against data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: Deactivate Google Analytics.
You can find more information about how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Contract data processing
We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This enables reports to be created that contain information about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to data collection" section.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This means that the same personalized advertising messages can be displayed on every device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad delivery.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.
The data collected is summarized in your Google account solely on the basis of your consent, which you can give or withdraw to Google (Art. 6 Para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the data is collected on the basis of Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the data protection provisions can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
reCAPTCHA is designed to check whether the data entered on our websites (e.g. in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor spends on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
The data processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM.
For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.
This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy.
This allows Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of data.
You can find further information on protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
7. Plugins and tools
Google Maps
This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
We use Google Maps in the interest of an attractive presentation of our online offerings and to make the locations we specify on the website easy to find. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
You can find more information about how user data is handled in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration listed under this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you communicate it to us. This may, for example, be data that you enter in a contact form.
Other data is automatically recorded by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is recorded automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address provided in the imprint if you have any questions about this or other questions regarding data protection. You also have the right to lodge a complaint with the responsible supervisory authority.
Analysis tools and third-party tools
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following data protection declaration.
You can object to this analysis. We will inform you about the options for objection in this privacy policy.
2. General information and mandatory information
data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by email) may have security gaps. Complete protection of data against access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is:
Britta Bensch
Saddle fit
Frankenstr. 9
73441 Hohenlohe
Telephone: 0179 - 212 00 64
Email: info@britta-bensch.de
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to lodge a complaint with the competent supervisory authority
In the event of violations of data protection law, the person affected has the right to lodge a complaint with the responsible supervisory authority. The responsible supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request that the data be transferred directly to another responsible party, this will only be done if it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time at the address provided in the imprint if you have any questions about this or other questions on the subject of personal data.
Objection to advertising emails
The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.
3. Data collection on our website
Cookies
Some of the websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our service more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in storing cookies to ensure technically error-free and optimized provision of its services. If other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This is:
• Browser type and version
• operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address
This data will not be merged with other data sources.
The basis for data processing is Art. 6 (1) (f) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.
contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.
The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. All you need to do is send us an informal email. The legality of the data processing operations carried out up to the time of revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed).
Mandatory legal provisions – in particular retention periods – remain unaffected.
Processing of data (customer and contract data)
We only collect, process and use personal data to the extent that it is necessary for the establishment, content design or modification of the legal relationship (master data). This is done on the basis of Art. 6 Paragraph 1 Letter b of GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. We only collect, process and use personal data about the use of our websites (usage data) to the extent that this is necessary to enable the user to use the service or to bill them.
The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data transfer upon conclusion of contract
We only transmit personal data to third parties if this is necessary for the purpose of contract execution, for example to the company entrusted with the delivery of the goods or the credit institution responsible for processing the payment. The data will not be transmitted to any other parties or will only be transmitted if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.
4. Social Media
Facebook plugins (Like & Share button)
Our web pages contain plug-ins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise the Facebook plug-in by the Facebook logo or "Like button" on our page. You can find an overview of Facebook plug-ins here: https://developers.facebook.com/docs/plugins/.
When you visit our pages, a direct connection is established between your browser and the Facebook server via the plug-in. Facebook therefore receives the information that you have visited our page using your IP address. If you click the Facebook "Like button" while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook.
Further information can be found in Facebook’s privacy policy at: https://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to associate your visit to our website with your Facebook user account, please log out of your Facebook user account.
Google Plugin
Our pages use functions from Google . The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Collection and sharing of information: You can use the Google button to publish information worldwide. The Google button provides you and other users with personalized content from Google and our partners. Google stores both the information that you have given 1 for a piece of content and information about the page you viewed when you clicked 1. Your 1 may be displayed as references along with your profile name and photo in Google services, such as in search results or in your Google profile, or elsewhere on websites and ads on the Internet.
Google records information about your 1 activities to improve Google services for you and others. To use the Google button, you need a globally visible, public Google profile that must contain at least the name you chose for the profile. This name is used in all Google services. In some cases, this name may also replace another name that you used when sharing content via your Google account. The identity of your Google profile may be displayed to users who know your email address or have other identifying information about you.
Use of the information collected: In addition to the purposes explained above, the information you provide will be used in accordance with the applicable Google privacy policy. Google may publish aggregated statistics on users' 1 activities or share them with users and partners, such as publishers, advertisers or affiliated websites.
5. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser plug-in
You can prevent cookies from being saved by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection against data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: Deactivate Google Analytics.
You can find more information about how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Contract data processing
We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics. This enables reports to be created that contain information about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the "Objection to data collection" section.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).
If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This means that the same personalized advertising messages can be displayed on every device on which you log in with your Google account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad delivery.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.
The data collected is summarized in your Google account solely on the basis of your consent, which you can give or withdraw to Google (Art. 6 Para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the data is collected on the basis of Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.
Further information and the data protection provisions can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
reCAPTCHA is designed to check whether the data entered on our websites (e.g. in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor spends on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
The data processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM.
For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions.
This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy.
This allows Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of data.
You can find further information on protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
You can also deactivate the “Custom Audiences” remarketing function in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
7. Plugins and tools
Google Maps
This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
We use Google Maps in the interest of an attractive presentation of our online offerings and to make the locations we specify on the website easy to find. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.
You can find more information about how user data is handled in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.